Why SnapLux?

How It Works

Our towels feature a patent-pending snap-on system that securely attaches the towel to your chair. Simply follow these simple steps:

  1. Align the snaps with the chair frame
  2. Press them in place, and the towel locks securely.

This prevents slipping or flying away, even on windy beach or pool days, giving you a stable, worry-free spot to relax.

Born on the Jersey Shore

Two lifelong beach enthusiasts from the Jersey Shore set out to create the perfect towel—secure, stylish, and built for worry-free lounging. Inspired by countless windy days chasing flying towels, they designed SnapLux to keep your spot safe, so you can relax, soak up the sun, and fully enjoy every moment by the water.

See What Our Customers Have to Say